E-commerce
Product catalog
The full set of products a store sells, with the data that describes each one.
What it is
In advertising, the catalog is shared with platforms as a feed and becomes the raw material for product ads.
Why it matters
For e-commerceEach product is a different offer with its own margin and buyers. Ads that treat the catalog as one block sell the average.
In practice
Group products by margin, demand and season, and give each group its own budget and message.
A common mistake
Advertising the whole catalog with one budget, so a few top sellers take the spend and the rest are never tested.
At Dynamic Ad
All terms
Every product gets its own ad and its own page.