AI and automation
Automation vs autonomy
Automation follows rules a person set; autonomy lets a system decide what to do within a goal.
What it is
A rule that pauses an ad above a cost is automation. A system that decides which ads to make and where to spend is acting with autonomy.
Why it matters
For lead generation and e-commerceThe more a system decides, the more its limits and its approval points matter.
In practice
Teams decide which decisions a system may make alone (cheap to undo) and which need a person (costly or hard to undo).
A common mistake
Granting autonomy because it is available rather than because the cost of an error is low.