What it is
Discovery campaigns showed image ads across YouTube, Discover and Gmail. Google replaced them with Demand Gen, which added video formats and lookalike segments.
Why it matters
For lead generation and e-commerceThe old name still appears in articles, reports and older accounts, so it helps to know it means the same channel.
In practice
New campaigns are created as Demand Gen; older Discovery campaigns were upgraded to it.
A common mistake
Following old Discovery advice without checking what changed in Demand Gen.
All terms