Google Ads
Google Display ads
Image and responsive ads shown across the Google Display Network, a large network of websites and apps, and on Google properties.
What it is
Most display ads today are responsive display ads: the advertiser supplies images, logos and text, and Google builds the ads for each space.
Why it matters
For lead generation and e-commerceDisplay reaches people while they read and browse, which suits remarketing and building familiarity at a low cost per impression.
In practice
Set an audience or let Google find one, read results by placement, and judge conversions with view-through and holdout tests in mind.
A common mistake
Leaving placements unchecked, so spend drifts into apps and sites where clicks are accidental.
All terms