Google Ads
YouTube ads
Video ads shown on YouTube, before, during or beside videos and in Shorts.
What it is
They are bought through Google Ads, in video campaigns or as part of Demand Gen and Performance Max.
Why it matters
For lead generation and e-commerceVideo explains a product in seconds and reaches large audiences, which suits launches, considered purchases and retargeting.
In practice
Campaigns are set to an objective (views, reach or conversions) and read by view rate, cost per view and conversions, including view-through.
A common mistake
Running a TV advert unchanged. Online viewers can skip, so the hook has to arrive at once.
All terms