Google Ads
Google App campaigns
A Google campaign type that promotes a mobile app across Search, Google Play, YouTube, Discover and the Display Network from one setup.
What it is
The advertiser provides text, images and video; Google builds the ads and decides where they run, toward installs, in-app actions or value.
Why it matters
For lead generation and e-commerceFor app businesses it is the main way to buy installs on Google at scale.
In practice
Set the goal (installs, in-app actions or value), connect in-app event tracking, and supply varied assets.
A common mistake
Optimizing for installs alone, which finds people who install and never use the app.
All terms