Campaign types and settings
Placements
The places an ad can appear, such as a feed, stories, search results, a video or a partner site.
What it is
Platforms offer automatic placements, where the system chooses, and manual placements, where the advertiser does.
Why it matters
For lead generation and e-commerceEach placement has different costs, formats and audiences. Creative that fits one placement can fail in another.
In practice
Start with automatic placements and creative made for each format, then review results by placement and exclude poor ones.
A common mistake
Running one ad shape across every placement, so it is cropped or out of place in most of them.
All terms