LinkedIn
LinkedIn Event ads
LinkedIn ads that promote a LinkedIn Event, such as a webinar or conference, to drive registrations.
What it is
The ad shows the event details and lets people register on LinkedIn.
Why it matters
For lead generationEvents are a common step in B2B buying, and registrations produce named, interested contacts.
In practice
Target the roles the event serves, follow up with attendees and no-shows, and track which become leads.
A common mistake
Counting registrations without following up to see who became a lead.
All terms