LinkedIn
LinkedIn Message ads
LinkedIn ads delivered as a single message to a member's inbox, with one call to action; formerly called Sponsored InMail.
What it is
Unlike Conversation ads, they offer one path rather than several choices.
Why it matters
For lead generationThey reach a chosen role directly with a specific invitation, such as an event or a demo.
In practice
Send from a real person, keep it short and relevant to the role, and limit how often the same people are messaged.
A common mistake
Writing a long sales letter to a broad audience, which LinkedIn members read as spam.