LinkedIn
LinkedIn Text ads
Small text and image ads shown on LinkedIn's desktop pages, at the side or top of the page.
What it is
They are simple to create and usually cheaper per click than feed ads, but less visible.
Why it matters
For lead generationThey can add reach to a B2B audience at low cost, for example for retargeting or brand presence.
In practice
Write a short, specific headline and offer, and judge them by cost per qualified lead.
A common mistake
Expecting feed-level engagement from a small desktop placement.
All terms