LinkedIn
LinkedIn Dynamic ads
LinkedIn desktop ads personalized with the viewer's own profile details, such as their photo or name, for example follower ads and spotlight ads.
What it is
Follower ads invite people to follow a company page; spotlight ads promote an offer or event.
Why it matters
For lead generationPersonalization catches the eye in a quiet placement.
In practice
Use them for page growth or a single clear offer, and measure follows or conversions.
A common mistake
Using personalization that feels intrusive or unrelated to the offer.
All terms