Google Ads
Shopping ads
Google ads that show a product's image, price and store name, built from a product feed rather than written ads.
What it is
Instead of keywords, Google matches searches to products in the advertiser's Merchant Center feed.
Why it matters
For e-commerceFor stores they are often the largest Google channel, because the shopper sees the product and price before clicking.
In practice
The feed (titles, images, prices, categories) does most of the work of targeting; bidding is usually set to a return target.
A common mistake
Ignoring the feed. A vague product title makes the product invisible for the searches that matter.
All terms