Other social platforms
Pinterest ads
Promoted pins and other ad formats shown in Pinterest feeds and search, where people look for ideas and products.
What it is
People use Pinterest to plan, so many searches have commercial intent. Shopping ads can be built from a product catalog.
Why it matters
For e-commerceIt reaches people early in a purchase decision, often for home, fashion, food, travel and events.
In practice
Use strong visuals, keyword targeting and catalog-based shopping ads, and measure with the Pinterest tag or Conversions API.
A common mistake
Judging it by short attribution windows when people plan purchases over weeks.