Other social platforms
Snapchat ads
Full-screen vertical ads shown between Snapchat stories and content, including Snap Ads, Story ads and Collection ads.
What it is
Ads are short and vertical, with options to swipe up to a site, app or form.
Why it matters
For lead generation and e-commerceIt reaches audiences who may spend little time on other platforms.
In practice
Make vertical video in a casual style, test hooks, and use the Snap Pixel or Conversions API for measurement.
A common mistake
Running ads made for another platform without adapting them.