Meta
Reels ads
Full-screen vertical video ads shown between Reels on Instagram and Facebook.
What it is
They appear in the Reels feed, where people watch short videos with sound.
Why it matters
For lead generation and e-commerceReels is where much short video viewing on Meta happens, so ads made for it reach that attention in its own format.
In practice
Make vertical video with an immediate hook, captions and sound, in a native style.
A common mistake
Using polished horizontal ads, which look like interruptions in a feed of native vertical videos.
All terms