Meta
Stories ads
Full-screen vertical ads shown between Stories on Instagram, Facebook and Messenger.
What it is
Stories are short, tap-through posts. Ads appear between them as images or short videos.
Why it matters
For lead generation and e-commerceThey are viewed quickly and full screen, which rewards a clear message in the opening second.
In practice
Design for vertical, keep text in the safe area, and put the offer up front.
A common mistake
Placing important text where the interface covers it.