TikTok
TikTok lead generation
A TikTok campaign objective that collects leads through instant forms inside TikTok or forms on the advertiser's site.
What it is
Instant forms open over the video, pre-filled where possible, so the person stays in the app.
Why it matters
For lead generationIt reaches audiences that LinkedIn and search may miss, at lower cost per lead.
In practice
Add qualifying questions, connect forms to the CRM, and judge leads by how many qualify.
A common mistake
Comparing its cost per lead with LinkedIn's without comparing lead quality.
All terms