E-commerce
Product feed
A structured file of a store's products, with titles, descriptions, prices, images and other details, used by ad platforms to build product ads.
What it is
Google, Meta and other platforms read the feed to decide which product to show for which search or person.
Why it matters
For e-commerceFor product ads, the feed plays the part that keywords and copy play in search ads. Better data means better matching.
In practice
Keep it complete and current; improve titles and attributes so they use the words shoppers search with.
A common mistake
Treating the feed as a technical export. Titles written for the warehouse are not the words buyers type.
All terms