Google Ads
Location assets
Additions to Google ads that show a business address, distance and directions, linked from its Google Business Profile.
What it is
They appear on Search and Maps, and support local goals such as store visits and calls. Google's former Local campaigns were folded into Performance Max.
Why it matters
For lead generation and e-commerceFor businesses with physical locations, they turn online searches into visits.
In practice
Link the Google Business Profile to Google Ads, keep addresses and hours current, and measure calls and direction requests.
A common mistake
Leaving the business profile out of date, so ads send people to a closed or moved location.
All terms