TikTok
TikTok Shop ads
TikTok ads that promote products sold through TikTok Shop, so people can buy inside the app.
What it is
They include video shopping ads, LIVE shopping ads and product shopping ads, tied to the store's product catalog on TikTok Shop.
Why it matters
For e-commerceThey shorten the path from seeing a product to buying it, without leaving TikTok.
In practice
List products on TikTok Shop, promote them with native videos and creators, and track sales inside TikTok.
A common mistake
Treating TikTok Shop sales and site sales as separate businesses, and double counting the customers who buy in both.
All terms