Google Ads
YouTube in-feed ads
Video ads shown as a thumbnail and text in YouTube search results, the home feed and next to related videos; the viewer clicks to watch.
What it is
They were called video discovery ads. Because the viewer chooses to watch, they work more like an invitation than an interruption.
Why it matters
For lead generation and e-commerceThey reach people actively looking for a topic, which suits explainers, reviews and product demonstrations.
In practice
Write a thumbnail and title that promise something specific, and judge them by views, watch time and later conversions.
A common mistake
Using a thumbnail that oversells the video, which brings views but no interest.
All terms