Google Ads
YouTube in-stream ads
Video ads that play before, during or after a YouTube video, in skippable and non-skippable versions.
What it is
Skippable ads can be skipped after a few seconds; non-skippable ads are short and play in full.
Why it matters
For lead generation and e-commerceThey catch attention while people are already watching, which makes the opening seconds decide everything.
In practice
Lead with the hook and brand early, and read view rate, cost per view and conversions together.
A common mistake
Saving the point for the end of the video, after most viewers have skipped.
All terms