Google Ads
YouTube Shorts ads
Vertical video ads shown between YouTube Shorts, the platform's short vertical videos.
What it is
They appear in the Shorts feed, usually through Demand Gen, video or Performance Max campaigns.
Why it matters
For lead generation and e-commerceShorts is where short vertical video is watched on YouTube, so ads made for it reach that audience in its own format.
In practice
Make vertical video with an immediate hook, sound designed for it, and a clear action.
A common mistake
Running a horizontal ad cut down, which looks out of place in a vertical feed.
All terms